iFREE GROUP’s TROLLEE has launched the TROLLEE P2 at EuroShop 2023 in Dusseldorf, Germany. EuroShop is the World’s No.1 Retail Trade Fair and this year had over 2,300 exhibitors and 94,000 visitors from around the world. TROLLEE P1 and P2 received an enormous amount of interest from retailers from Europe, South America, the Middle East and Scandinavia. Many solid leads were made with commitments to trial P2 in-stores across the region.

This is a huge leap forward for TROLLEE and leading retailers have been favouring P2 over other smart carts because of its full omni-channel and shopper-centric solutions which include full integration with retailer’s existing customer loyalty and point of sales systems.

Concurrently, TROLLEE P2 was unveiled at the 17^th Shanghai Retail Industry Congress & China Retail Innovation Summit organised by the Shanghai Chain Enterprise Association and the Shanghai Municipal Commerce Commission.

TROLLEE was invited to participate at the Conference and the China Retail Innovation Summit, held on March 2-3, where Henry Huang, CTO of TROLLEE, as a featured guest speaker at the event, shared his insights on the theme of Next-Gen Retail Tech and unveiled their latest innovation, the TROLLEE P2 smart shopping cart, for the first time in China during the summit.

At the same time, the Annual Award Ceremony of Shanghai Retail Industry Conference was held during the summit, and TROLLEE was awarded the "Innovation of Omni-Channel Marketing of the Year".

The presentation on stage was enthusiastically received by the more than 1,000 retail elites, government representatives, brands and retailers and the TROLLEE P2 stand was inundated with retail industry executives and retail tech experts.

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