iFREE GROUP and our strategic partner, Veea Inc., today announced that they have launched their newest product, TROLLEE, at Qualcomm's Smart Cities Accelerate 2021, a global customer and partner event being held at Qualcomm's headquarters in San Diego on 28 and 29 September 2021.

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TROLLEE is a highly advanced smart shopping cart platform, developed by iFREE Group, that offers one of the most advanced smart retail solutions through leveraging hybrid edge-cloud computing, Internet of Things (IoT), Artificial Intelligence (AI), indoor positioning systems, contextual digital advertising and other technologies powered by Veea's VeeaHub platform that will revolutionize big box and supermarket retail by bridging the online-to-offline (O2O) customer journey and experiences.

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"Retailers must join the digital transformation revolution in order to grow in today's hyper-competitive markets," said Allen Salmasi, Founder and CEO of Veea. "TROLLEE offers an easy-to-use, cost-effective, and impactful platform to grow profit margins through increased sales, customer loyalty and new profit centres, while eliminating cost overheads and finding new efficiencies. This breakthrough innovation provides all of that in a fun, easy to use, interactive and immersive way, with the ability to share those experiences with friends and family members in real-time, which can make the in-store ads and promotions go viral keeping customers coming back for a more fun-filled shopping experience."

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In-store trials are now underway in Southeast Asia, China, and Japan and are garnering positive feedback from major retailers. One of the region's largest supermarket chains has been collaborating closely in the development of TROLLEE.

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An introductory video of the TROLLEE Smart Retail Solution is available here.

Learn more about the Qualcomm Smart Cities Accelerate event here.

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